
Why Specialty Practices Need Integrated Digital Solutions Beyond Patient Portals
In a single year, a patient might visit a primary care provider, a dermatologist, an ophthalmologist, and an orthopedic surgeon. Each one sends her a link and asks her to log into a practice-specific portal to prepare for her upcoming appointment.
But here’s the problem: The patient only sees each provider once a year at most, and she definitely doesn’t remember her logins or passwords. She doesn’t even bother trying—if they want to talk to her, they can just call her.
Meanwhile, your staff is juggling multiple platforms for scheduling, payments, and forms, and none of them share information with one another. It’s a fragmented experience for everyone involved.
At Promptly, we wake up thinking about the end-to-end patient experience. Many practices assume a patient portal is all someone needs to manage her care, but they don't acknowledge how frustrating the experience can be—or how crucial it is to have a unified set of digital health solutions that go beyond the limitations of portals.
When you make it easier for patients to manage their own healthcare, they’re more likely to do so. That’s why we’re here: to provide an integrated suite of healthcare software that helps your practice run more efficiently and empowers your patients to more easily manage their care.
When healthcare is easy to manage, patients engage
From start to finish, Promptly removes the friction that keeps patients from taking action. No hard-to-use portals, logins, or passwords. Just a link delivered via text or email, allowing patients to verify their identity and take the next step, on their own time.

Whether it’s scheduling an appointment, reviewing real-time insurance estimates, filling out forms, or paying a bill, Promptly makes it easy for patients to manage their care when they want, how they want—no portal required.
And for those who want a centralized view of their care? Promptly still offers an easy-to-access dashboard that’s there when they need it.
Empower your specialty care team to focus on what matters
You hired your staff to provide a great experience to your patients, not chase down paperwork, make hours of phone calls, and bounce between multiple different platforms. Promptly’s all-in-one healthcare software integrates with your practice management and electronic health record systems, so your team can work from one consolidated platform that’s intuitive, easy to use, and powerful.
Smart scheduling tools like our appointment request decision tree get the right patient to the right provider at the right time. Automated waitlists can fill last-minute cancellations without the back-and-forth. And text to pay cuts down on the time your team spends printing and mailing statements.
From appointment reminders to real-time insurance estimates to post-visit follow-ups, Promptly’s sophisticated messaging tools enable you to deliver consistent, helpful communication at scale—without adding to your team’s workload.

With Promptly, it’s easy for your staff to provide a better experience, and they can do so without asking patients to log into a portal every time they need to communicate. It’s a patient engagement solution that actually engages.
Integrated digital healthcare software: healthy for your business
Promptly’s integrated suite isn’t just easy to use—it’s effective.
One specialty practice was struggling to engage its patients and had a 16% no-show rate. After implementing Promptly, the practice began sending automated personalized messages via text, email, and voicemail—covering date, time, appointment location, information about the provider, and more. The result? No-shows dropped to 5%.
Even practices without major no-show issues can still drive results: A new Promptly client recently dropped its no-show rate from 5% to 3.6%.
(Learn more about the ROI practices can realize with Promptly’s automated features, including scheduling, waitlists, reminders, and reactivation tools.)
When it’s time to look at the bigger picture, Promptly’s analytics platform gives your practice the ability to assess organizational health and performance—and identify the problems you need to solve.
What’s my no-show rate? How many unfilled appointment slots do we have? What type of patient population should we market to? Should we hire more physicians?
With our integrated analytics platform, you can dive deep into your practice’s data and make smarter decisions, faster.

The future of specialty care is seamless
As patient expectations evolve, specialty care practices can’t afford to rely on outdated, disconnected systems and frustrating, limiting patient portals. Streamlined, scalable, and centered on the patient experience, Promptly’s integrated digital health solutions are built for today—and for what’s next.
Want to learn how Promptly’s integrated solutions are more effective than patient portals?
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About the author
Shaun Priest is responsible for Promptly’s sales, sales operations, marketing, lead generation, and partnership activities. With 25 years of experience in healthcare IT, Shaun has previously held executive positions at BEKhealth, ReportingMD, Clearwave, and Streamline Health; sales leadership roles at WebMD and Altera; and project management roles at Oracle Health and Meditech.

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