Lana Castle

Lana brings over 20 years of healthcare experience to her role as Director of New Patient Acquisition Sales. Throughout her career, she has bridged the gap between clinical operations and technology, helping providers optimize office processes and enhance patient engagement. Her background in customer success and software implementation has been defined by a commitment to nurturing long-term client relationships and advocating for successful digital adoption.With a foundation in clinical management and patient relations, Lana understands the daily challenges healthcare providers face. She leverages this hands-on perspective to drive growth through a collaborative, consultative approach. Lana combines analytical problem-solving with a relationship-first style to help practices identify the right digital tools to grow their patient base and enhance the care journey.